By Chris Henrich September 15, 2022
With just 24 hours prior to a massive occasion, a compact workforce created a profitable scavenger hunt.
Stacys is the creator and task lead for the wildly profitable NFT (Non-Fungible Token) venture Hunnys. This earlier June, she and her group have been gearing up for their overall look at NFT.NYC, a networking occasion and trade exhibit committed to advertising and marketing NFT projects and showcasing creators from all-around the world.
In excess of 15,000 exhibitors and site visitors were being set to descend on Occasions Square, and the team was determined to provide a one of a kind experience for any Hunnys group members in attendance — while also participating with potential new followers. With the event a mere 24 hours absent, they made a decision on a scavenger hunt. By making use of AWeber Landing Webpages, Hunnys shipped one particular of the coolest group-dependent gatherings at the demonstrate.
“The evening right before the occasion, we started brainstorming all of these new concepts for the scavenger hunt that we hadn’t previously planned for. Many thanks to AWeber, we had been ready to go from setting up to execution to shipping and delivery in a matter of several hours.”
— Rat Benetar, Hunnys.internet Group Supervisor
How Hunnys.web Did It
The first action was creating out the event’s principal landing website page to element the particulars of the hunt. The workforce selected their new domain title instantly within the landing site editor. Next they related their Canva account and began making the framework for the party.
The Hunnys crew then planted 17 plastic eggs close to the convention venues and Moments Sq.. Inside of each egg was a QR code. When scanned, the code would connection specifically to each individual egg’s precise Prize Page. These web pages ended up also all made inside AWeber, each with a customized site route.
The prizes ranged from hats and hoodies to just one “grand prize” of .5 Ethereum (a type of Crypto currency), so the crew also needed a way to securely recognize the initial winner and produce the benefits. The resolution was to incorporate a button on each and every landing website page that when clicked would share a pre-prepared tweet. That tweet would determine the winner though also notifying the Hunnys staff that an egg had been observed.
In the close, all but two eggs were identified. So if you are heading to Manhattan any time before long, retain your eyes peeled!
Ultimately, the staff obtained a good deal of kudos and praise from exhibitors and individuals alike.
“In a space as crowded & energized as the NFT industry, it’s actually critical to stand out and deliver a unique practical experience for your viewers. Our manufacturer is all about fun, local community, and celebrating innovation. We had been thrilled we bought to provide an experience that met people values we think in.”
— Rat Benetar, Group Manager
If you are searching for a resourceful way to have interaction your viewers, here’s a phase-by-action template detailing particularly how Hunnys applied AWeber to stand out in the crowd.
How to produce a scavenger hunt (or any other event) with AWeber’s landing site builder
Step 1: Get a area for your internet pages
The Hunnys.net crew started by heading to the domains page in their account. To get there, go to your AWeber dashboard, then click on on your firm name and address in the lower left-hand corner. This will take you to your “My Account” page. Glance for “Domains and Addresses” in the 2nd remaining column, and click on ‘Get one particular now from Google Domains’.
Phase 2: Set up their event’s property site in the landing site editor
Hunnys crafted the house webpage of their scavenger hunt website to start with. With a tiny aid from a landing web site template, they experienced their to start with site established in a snap.
Then they improved the path placing for their webpage so it was the property web page (also regarded as the “index” page) for their domain.
Action 3: Established up the relaxation of the landing internet pages for the celebration
Hunnys utilised a sequence of 17 webpages, a person for every egg. That appears like a large amount of get the job done, but they designed it a snap by utilizing the ‘Copy’ purpose in AWeber’s landing webpages.
They gave just about every copied landing site a unique URL. Then they resolved on a specific prize for every web page.
Here’s what it appeared like right after they’d established up all the internet pages:
And here’s what a person of the landing web pages looked like.
Each and every web site also bundled a button with a very clear contact to action that when clicked would ‘Notify the Hunnys Team’ by populating a pre-created tweet for the person which would contain that page’s special code.
Utilizing Canva (which is built-in with AWeber, so you can obtain your Canva account from within just your AWeber account, appropriate from the landing webpage builder) the Hunnys workforce was able to produce a series of 17 QR codes, each individual linking to the 17 one of a kind landing internet pages they had set up.
People QR codes have been printed and put into the eggs. Now the workforce experienced the eggs ready to hide in Moments Sq. and in the convention event corridor.
Immediately after hiding every egg, the team would tweet out a clue to give people a normal thought of in which to appear.
Then all they experienced to do was wait around. As individuals commenced getting the eggs, a single by one, they would scan the QR code in the egg with their mobile phone, and then result in the tweet that Hunnys experienced set up, therefore proclaiming their prize.
The final result? Hunnys received a ton of visibility and developed up an even stronger bond with their tribe. Stacys loved the consequence, and how easy it was to make the whole detail transpire with AWeber: “Tools like what AWeber offers are a must have to me as a enterprise owner. Our field moves speedy and when we get a massive strategy, currently being ready to bring it to existence this immediately delivers us with a leg-up on the opposition.”
Develop your have scavenger hunt — or any other function — with AWeber’s landing internet pages
You can borrow this scavenger hunt template for your personal party, or use it as inspiration for how to develop a site speedy. A setup like this could be employed for a birthday social gathering, a company event, or even for a family retreat. Or you could develop a simple site for a strolling obstacle, a charity, or a bicycle race. AWeber’s landing internet pages can be utilised for much far more than offering away ebooks or thank you web pages.