When a brand name is effective, there’s typically a drive to prolong it.
Disneyland was an extension of Disney flicks. It reflected some of the magic of the motion pictures, but made a thing new and valuable as perfectly. Disneyland experienced some of the Disney essence and then developed something additive and new.
Apple did the similar issue with the Apple iphone in extending the manufacturer of the Mac.
On the other hand, the new Leica look at is just a souvenir. It’s not a greater view. It is not much more of a Leica than any of a dozen other overpriced watches could be observed to be. It’s just there to remind you that you preferred the primary. It is a memento of a experience, not the creator.
Absolutely nothing wrong with a memento. I’m sure Leica will make a earnings from their watch with small destruction to the promise that the brand alone will make. But make also lots of souvenirs and you grow to be a hollow shell, squandering the prospect to make the transform you search for.
The crappy t-shirt you acquired at your favorite musician’s concert is a memento, but they should not depend on that as their legacy or the engine of their development.
All day, specific creators have to make selections about what they are going to do upcoming. Sometimes we can create an extension. And at times, we determine to make a memento in its place.