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While 42 % use a social media management instrument and 39 percent examine their website analytics, lower than a quarter use tools like buyer relationship management (CRM) and advertising automation to connect with leads and clients after first contact (see the Traits & Opportunities part of this report). When Zimmerman went to do her taxes this 12 months, she Googled tax preparation army free” and, she recalled in an interview, TurboTax was the primary link that popped up, promising free army taxes.” She clicked and got here to the positioning emblazoned with miniature American flags.
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